THE SHIPPING BATTLEThree shipping giants.
One very big trophy.
MSC. Maersk. CMA CGM. An unreasonable number of containers. Meanwhile, you just want your container ETA.
Join the conversation on InstagramWTF FOR THE PEOPLE WHO KEEP THE WORLD MOVING
SUPPLY CHAIN.
ZERO BORING.
Big ships. Bigger stories. And the occasional
“wad the freight just happened?!”
Your daily dose of logistics, global trade and operational absurdity. Made for industry insiders. Open to the curious.
SERIOUSLY UNSERIOUS. FACTUALLY SERIOUS.
CONTAINER LOADS OF COMPETITION.
GLOBAL TRADE.
LOCAL CHAOS.
LOCAL CHAOS.
SHIPPING ✳ GLOBAL TRADE ✳ LOGISTICS LIFE ✳ AI & AUTOMATION ✳ SUPPLY CHAIN HUMOUR ✳ CAREERS ✳ SHIPPING ✳ GLOBAL TRADE ✳
01 / YOUR NEXT SCROLL, UPGRADED
THE GOOD STUFF.
Less corporate jargon.
More “send this to the team.”
THE SHIPPING BATTLE02 / THE MISSION
IT MOVES
THE WORLD.
IT SHOULD
MOVE YOU.
Supply chain has a branding problem.
We're here to make some noise.
It's ships and warehouses. It's AI and automation. It's the people who connect factories, businesses and billions of lives. And somehow, we've made it sound boring.
Wad The Freight makes the industry understandable, entertaining and worth being curious about—especially for the next generation.
01 MAKE IT MAKE SENSE.02 MAKE IT WORTH SHARING.03 KEEP THE FACTS STRAIGHT.
YOUR NEXT FAVOURITE INDUSTRY FOLLOW
WELCOME
ABOARD.
Supply chain news, minus the boring.
Your feed could use a little freight.